STEP-1 Define the companys goals and objectives.

• To create a platform that allows users to buy, sell, or trade digital assets in a secure and user-friendly manner
• To provide users with a wide variety of digital assets to choose from
• To ensure that all transactions are processed quickly and securely
• To provide customer support in case any issues arise
• To continuously update and improve the platform to provide the best experience for users

STEP-2 Research the ERC721 standard and understand how it can be used to achieve the company�s goals.

• ERC721 is a new standard for Ethereum tokens that allows for the creation of unique, non-fungible tokens.
• ERC721 tokens can be used to represent anything that is unique, including physical assets, digital assets, or even experiences.
• ERC721 tokens can be traded, sold, or auctioned off like any other asset.
• The ERC721 standard enables the development of new applications and use cases that were not possible with previous token standards.
• The ERC721 standard is still in development and is subject to change. However, the potential for the standard is great and it has already been adopted by a number of companies and projects.

STEP-3 Choose the right team of developers to create the ERC721 product.

• Make sure the developers you choose have experience in developing ERC721 products.
• Choose developers who are familiar with the Ethereum blockchain and the ERC721 standard.
• Select a team of developers who are able to work together efficiently and effectively.
• Make sure the developers you choose are committed to delivering a high-quality product.
• Choose a team of developers who are able to meet your project deadlines.

STEP-4 Develop a roadmap for the ERC721 product development.

• Define the problem that you are trying to solve with your ERC721 product.
• Research the current landscape of ERC721 products and services to understand what solutions exist and how your product can fill a gap in the market.
• Develop a roadmap for your ERC721 product development that takes into account the current landscape and your products unique selling points.
• Work with your team to create a detailed plan for developing your ERC721 product, including milestones and deadlines.
• Stay flexible and be prepared to pivots your roadmap as you learn more about the ERC721 landscape and what users want from your product.

STEP-5 Test and launch the ERC721 product.

• Ensure that the product is thoroughly tested and all bugs are ironed out before launch.
• Make sure that the product is compatible with all relevant standards and regulations.
• Conduct a marketing campaign to generate interest and awareness for the product.
• Make sure that the product is priced competitively.
• Have a plan in place for post-launch support and maintenance.

STEP-6 Promote and market the ERC721 product to reach the companys target audience.

• Develop a marketing strategy that targets the company's target audience.
• Utilize social media platforms to reach the target audience.
• Develop marketing materials that highlight the features and benefits of the ERC721 product.
• Work with influencers and thought leaders in the space to promote the product.
• Participate in trade shows and other events that would be relevant to the target audience.